Marie Claire - PT. Bata Indonesia
Bata is a well-known shoe factory in Indonesia,
their brand has been on the consumer mind
for long time in Indonesia as 'people brand'.
And now Bata is aiming the higher class
target market with their brand Marie Claire,
foot ware that suitable for young and dynamic
professional women.
The needs:
In order to make an impact as a high class
foot ware, Bata needs an image builder
to position Marie Claire as one. They
need something that clearly portray the
people that are suitable for their foot
ware, Marie Claire.
The Solution:
We build their linear multimedia presentation
that filled with dynamic animation and
picture of women who should ware their
product, the lifestyle, the music that
represent modern professional women. This
presentation use in product launching
Marie Claire and has been an effective
image builder.